In this article, Lotta will explain why everyone is not onboarding simultaneously and how using an adoption lifecycle can help You.
Now, You might wonder, what does the technology adoption lifecycle do with You or Your business?
You can probably agree that technologies like electricity, the internet, mobile phones, and computers are part of Your daily life, and You wouldn’t want to be without them. But unfortunately, these technologies tend to be adopted in a similar pattern over time. This pattern is called the Innovation Adoption Curve, and as an individual, You can choose to be early or wait until it’s almost too late and You miss the train. However, the Innovation Adoption Curve is a lifecycle for positioning yourself and your business.
As a business, it helps us understand Why we can’t get everyone on board immediately. To improve product positioning, You should understand your audience’s motivations throughout Your product’s lifecycle. Then, spend Your time and effort with those who believe in Your ideas ‒ others will come sooner or later.
Everyone along the curve will fall into one of five categories based on where in the technology adoption lifecycle You choose to test something and why You decide to do it.
Lotta gives an overview of how our daily use of technology, like the internet, has nearly doubled in the last ten years, and we spend almost the same time online as we sleep.
The Innovation Adoption Curve is a theory that searches to explain how, why, and at what rate new ideas and technologies spread along the adoption curve throughout a social group or community. There are five different categories of people. We can’t 100% predict the future, though we can’t deny what the past taught us either. Sooner or later, we adapt to innovative new technology. Either because we are innovators, laggards, or something in between.
Want to know what category You are in?
Link to the full article here!